we care.
Bike is a powerful tool in the fight against climate change. Everyone involved in the world of MTB should contribute to building collective awareness, teaching respect for the mountains, forests, and woods—the natural habitat of our sport—that must be preserved and protected.
our daily commitment
It’s not enough to create the best suspension in the world – how we produce them, how long they last, and what happens to them at the end of their life cycle are just as important. Our focus areas:
We are committed to improving the social and environmental performance of our suppliers and the entire industry.
We design products built to last a lifetime.
Our goal is more people riding and less waste.

stop the climate change
The ‘warming stripes’, a visual universal representation of the change in temperature on earth over the last 100 years.Hugo Röjgård
Many custom-painted bikes attract attention, but few take the opportunity to tell a meaningful story. This particular design was envisioned as a way to spark conversations about climate change. It also serves as a tool to break through social media bubbles, delivering an important message that might otherwise struggle to gain traction. The POW bike, in this sense, is “just” a visually striking conversation starter with a purpose.
